Online reputation management (ORM) is a system used to generate strategies, which attempt to form or control public perception of a business or an individual on the Internet.
Businesses use ORM in different ways. Some use it to mitigate the effects of poor marketing, others try to reach more people. But generally, ORM has a positive impact on long-term business objectives as it develops credibility, trust, and a good brand image in the eyes of customers.
Before purchasing a service or product, customers normally perform a quick Google search. Depending on what they will see, they might turn to someone else. To eliminate this possibility, approximately 10 months are needed.
No, there isn’t. If an ORM company is offering you results, your best bet is to get away from them. Nothing is certain online and many reviews and ratings can be faked with ease. We guarantee good customer service and continuous support.
The only legit way to test the success of an ORM campaign is to look at sales and ratings. They will give you a good idea of how the process is going along, and what channels need more attention. Keep in mind that it might take a while before you start seeing good results.